The Hawaii Army National Guard, intends to issue a sole source firm fixed priced contract to Spectrum Reach - Charter Communications, 745 fort St Suite 1200 Honolulu, HI 96813.

The requirement will be sole sourced to Spectrum Reach in order to provide billboard and advertising space at the following locations:

 SCOPE OF WORK. The Hawaii Army National Guard (HIARNG) Recruiting and Retention, is looking to procure geo-fenced advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the HIARNG.

 DESCRIPTION/NEED OF SERVICE.  A multi-island advertising/marketing campaign that provides geo-fencing in 13 locations across the Hawaii Islands that is needed for continued success in driving HIARNG brand awareness, increasing quality/qualified leads for recruiting efforts, and driving HIARNG end strength to 100%.  The HIARNG seeks a company capable of creating/using provided branding material (based on national brand and/or call to action), and appropriate advertising space to meet the stated need. 

Geo-Fenced advertising campaign should be targeted to an audience in areas across the islands of Oahu, Maui, Kauai, and Big Island.  It should also focus on the targeted recruiting demographic previously stated, and influencer's.  

PERIOD OF PERFORMANCE.  Period of Performance will be 1 year long, beginning immediately upon the approval of completed advertising packet.      

VENDOR PERFORMANCE REQUIREMENTS. Vendor shall provide advertising campaign(s) in line with description above, which meet HIARNG recruiting objectives.  

Vendor will be responsible for maintaining a market of 21 identified zip codes, Audience Trak Target Display, Geofencing, Audience Trak Target video for a total of 273,783 impressions.  Vendor will provide HIARNG quarterly updates on service, and will keep HIARNG informed of any issues that arise.

Vendor will work with HIARNG R&R POC for marketing material that will be in-line with Army National Guard branding and call to action.  HIARNG R&R will approve all material prior to public view. 

Oahu

Geo-fencing Addresses:

1001 Kamokila Blvd. #118

1132 Bishop St.

1221 Kapiolani Blvd.

1612 Foote Ave.

234 Waianuenue Ave.

275 W Kaahumanu Ave.

3-2600 Kaumualii Hwy

300 Ala Moana Blvd.

46-056 Kamehameha Hwy

95-720 Lanikuhana Ave.

98-1005 Moanalua Rd.

98-151 Pali Momi St.

This procurement is being conducted in accordance with FAR Part 6.302-1 and 13.106-1(b) (1) soliciting from a single source. The NAICS code is 541840 and has a size standard of $14.0 million for this procurement. This notice of intent is not a request for competitive quotes. Interested parties may identify their interest and capability to respond to the requirement no later than 1000 AM. EST, 20DEC2019 to: [email protected]. Responses received will be evaluated; however, a determination by the Government not to compete the proposed procurement based upon responses received to this notice is solely within the discretion of the Government.

This notice does not obligate the Government to award a contract or otherwise pay for the information provided in response. The Government reserves the right to use information provided by respondents for any purpose deemed necessary and legally appropriate.  Any organization responding to this notice should ensure that its response is complete and sufficiently detailed to allow the Government to determine the organization's capability to perform the work. The Government is under no obligation to acknowledge receipt of the information received or provide feedback to respondents with respect to any information submitted.

Determination by the Government not to compete the proposed procurement based upon responses received to this notice is solely within the discretion of the Government.

No Proprietary, classified, confidential, or sensitive information should be included in your response. The Government reserves the right to use any non-proprietary technical information in any resultant solicitation(s.)

Respond directly to the POC email address listed in the notice for consideration