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The University invites you to submit a proposal to provide a comprehensive digital marketing plan that includes running the digital marketing campaign for the various graduate programs offered at Bauer College of Business, managing SEO (Search Engine Optimization), website analytics, and digital advertisements. Overall scope of project will include but not limited to: A). Design and formulate electronic communication plans for each of our graduate programs B). Advise with marketing strategies and tactics for different graduate programs C). Evaluate current websites for programs and provide a consistent and detailed plan of action to standardize them and make them not only more efficient but also more effective D). The agency should participate in monthly meetings with faculty directors and GPP directors. Agency should report on KPI (leads per program) E). Provide a coherent plan for the achievement of the objectives stated above

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