The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified vendors to provide the Franchise Tax Board with creative design and advertising services to raise awareness and encourage eligible Californians to take advantage of important resources, including California's Earned Income Tax Credit CalEITC, Young Child Tax Credit (YCTC), Foster Youth Tax Credit (FYTC), MyFTB, CalFile, Direct File, and Volunteer Income Tax Assistance (VITA). The awarded Contractor will be responsible for developing creative content, developing an advertising plan, securing advertising placements in various traditional and digital media formats, and proposing additional advertising opportunities that align with FTB¿s goals as detailed in Exhibit A: Scope of Work. The anticipated term of the contract is mid-December 2024 (or Upon Award) through June 30, 2025. Proposal Submission Due Date and Time is November 25, 2024 by 5:00PM (PT). Proposals must be submitted via email to [email protected] with a Cc to [email protected]. Please note that for purposes of this solicitation, a Mandatory Disabled Veteran Business Enterprises (DVBE) Participation of three percent (3%) is required.

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