The purpose of this contract is to implement a Targeted HIV Prevention Program for Most-At-Risk-Populations (MARPS) throughout Ethiopia in partnership with PEPFAR Ethiopia partners and the Government of Ethiopia. Activities are expected to support targeted condom promotion services for and help increase condom availability to MARPS. With the relatively limited level of anticipated funding, USAID foresees that technical assistance will be the primary type of intervention provided through the Contract. The Contractor, therefore, will need to work with local and other PEPFAR partners to mobilize their resources to cover the operation of most of the necessary condom promotion, distribution and service-delivery functions that are envisioned. The Contractor shall use existing behavioral and HIV prevalence information, market analyses, and assessments of specific MARPS to: - develop and implement condom promotion activities for targeted MARPS; - contribute to preventing new HIV infections by addressing important bridging populations; - position, develop, promote and help distribute a selected condom product; - support generic and product specific condom promotion efforts implemented by other USG partners contributing to the PEPFAR Ethiopia program and Non-USG partners operating in Ethiopia; - and, strengthen the capacity of Ethiopian organizations to accurately promote condoms in HIV prevention efforts for MARPS. In undertaking these tasks, the Contractor is expected to: - conduct new market analyses and MARP assessments; - produce and distribute new promotional materials (generic and brand-specific); - provide technical leadership and technical assistance to the Ministry of Health (MOH) and USG partners on condom programming to reach targeted MARPS; - monitor and analyze the effectiveness of interventions among MARPS; and - develop condom promotion and product provision activities for specific high risk settings and geographic areas in several regions. To achieve the desired outcomes, intensive new promotion of condom information and product among specific MARPS will be necessary, particularly in urban and peri-urban areas as well as transportation corridors where HIV transmission and prevalence appears higher. Close collaboration with USG and non-USG partners will be required to make condoms more accessible to MARPS, coordinate ABC messaging and establish linkages to other on-going HIV prevention, care and treatment activities.

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