The National Agricultural Statistics Service (NASS) intends to award a sole source procurement contract to Southeast Agnet Radio Network. The firm will design, produce, and implement a 3-State region publicity campaign to promote the upcoming 2002 Census of Agriculture. This will involve network radio station announcements during regularly scheduled farm and ranch news programs. The announcements will air between November 2002 and March 2003. The campaign will include a variety of informational news announcements, some including USDA officials, which will be aired throughout Alabama, Florida, and Georgia. A minimum of 90, 60-second network features, 100, 30 second announcements, and 60 ?billboard" announcements will be aired within Alabama, Georgia, and Florida. A total of 250 network announcements, or approximately 15,750 individual radio station announcements will be delivered. I. Background ? About the Census of Agriculture The National Agricultural Statistics Service (NASS) is the primary collector of U.S. agricultural data and publishes official statistics as authorized by the United States Department of Agriculture (USDA). NASS serves the basic agricultural and rural data needs of the country with accurate, timely, and unbiased statistical information and services to the public. The primary sources of data for NASS reports are information provided by farmers, ranchers, and agribusinesses. NASS relies on the voluntary cooperation of respondents to report data except for the Census of Agriculture which is mandated by federal law. Data reported by respondents are confidential and protected from disclosure by federal statute. NASS has 46 field offices (called State Statistical Offices (SSOs), each headed by a State Statistician), servicing all 50 states and Puerto Rico. Data collection of the Census of Agriculture is conducted by mailout and mail back of report forms. NASS has two primary target audiences for Publicity efforts: ? Data Providers - Much of our current publicity and promotion work is directed toward data providers. ? Data Users - May include Government and academia, agricultural communicators (print, broadcast, and television), agricultural analyst, agricultural producer groups (e.g. the Farm Bureau, the Corngrowers Assocation, National Pork Producers Council, etc), and agribusiness who supply, buy from or support agricultural production. II. Purpose The purpose of the campaign is to increase awareness about the Census of Agriculture and how it may positively impact agricultural producers. The goals of the 3-State region publicity campaign are: 1. To convince farmers and ranchers to respond to the 2002 Census of Agriculture conducted by NASS/USDA. 2. To raise the level of name recognition of the Census of Agriculture and create positive associations with the data it collects and disseminates. III. Ownership and Confidentiality NASS will retain the copyright of any published work, including original photography and illustration, if any. All information received by you in the course of working with the NASS is considered confidential and remains the property of the NASS. Please e-mail your quotes to [email protected] or you can fax them to (202) 720-3987 by November 6, 2002.

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