The OHSU Brand Strategy and Marketing and Digital Strategy teams seek an enterprise marketing automation platform to support short- and long-term initiatives in their digital transformation journey. Existing email marketing tools are siloed across departments, and this decentralization hinders OHSU’s ability to share effective and consistent messaging. OHSU seeks a unified marketing automation technology that will serve the whole organization. The technology must be scalable and intuitive as well as HIPAA-compliant. It should also be highly extensible through built-in connectors or APIs and offer a large technology partner ecosystem.

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