The deadline for proposal submission has been extended to August 14, 2015.


BACKGROUND:
The Broadcasting Board of Governor's is looking for a contractor residing in Bamako, Mali to assist the West Africa Regional Marketing Officer (RMO) located in Accra, Ghana in the placement of all BBG programs throughout Mali, coordinate promotional, marketing, advertising, and special events; troubleshoot and resolve technical issues related to satellite based logistics for a wide range of BBG affiliates; maintain close contact with affiliates and other broadcasting services as well as BBG headquarters as described in Attachment A titled "Statement of Work (SOW)".
The Government anticipates awarding a purchase order under this Solicitation on/or about on September 1, 2015 and no later than September 11, 2015 for the requested services. The Period of performance of the purchase order shall be effective September 14, 2015 - September 13, 2016 for approximately 1,040 hours per annum. Additional hours may be required. All work will be on an "as needed basis" at the directive of the Regional Marketing Officer.

 

Obligations of the contractor (SCOPE OF WORK)
Marketing Representative - Bamako, Mali
1. The Contractor shall:
A. Be responsible for a wide variety of marketing and affiliate relations activities in Mali, promoting placement of the full range of BBG programs on local stations in the country. Contractor shall also be responsible for media research, coordinating promotional marketing and training activities and maintaining close contacts with other broadcasting services, the Regional Marketing Office, and the BBG headquarters in Washington, DC.
B. Solicit prospective affiliates for BBG from the ranks of private and state-run broadcasters in the country.
C. Travel on assignments to current and potential affiliate stations throughout the country at the direction of the Regional Marketing Officer. Visit offices in preparation for negotiations with information ministries and local officials. Assist in negotiating terms for contracts and grant agreements with potential affiliates, and conducts customer service to VOA affiliates.
D. Coordinate with Regional Marketing Officer to establish and maintain affiliate database within the country.
E. Monitor and research media developments in assigned country. Advise the Regional Marketing Officer on strategies for expanding affiliations and improving affiliate services. Develop marketing strategies; organize advertising campaigns and design of promotional materials.
F. Organize affiliate workshops and conferences, under the supervision of the Regional Marketing Officer.
G. Maintain frequent and regular contacts with current and potential affiliates. Respond to inquiries about affiliate programs.
H. Provide the Regional Marketing Officer with a weekly report of his/her activities.
I. Search for FM frequencies where necessary.
J. Return all Government Funded Equipment (GFE) to BBG Accra, FOB origin (shipping costs to be borne by BBG Accra), upon the completion of this agreement unless otherwise agreed to by the Parties.
K. Be responsible for operating expenses that shall be itemized on monthly invoices with receipts attached. Operating expenses covered under this Agreement may include (upon preapproval), but are not limited to, the following:

1. Monthly Internet Fee (one line for business purposes),
2. Monthly Telephone Bill (cell or landline for official calls),
3. Monthly satellite cable TV subscription (when required)
4. Shipping of promotional items
5. Subscriptions to industry publication
6. Travel to affiliate stations
7. Miscellaneous expenses
The Contractor shall submit a monthly invoice electronically for services provided the preceding month in accordance with the Prompt Payment Act.
All expenditures must have Regional Marketing Officer's preapproval at outset of contract. Should essential marketing functions require additional expenditures, the expense budget will be reevaluated and/or additional functions will be financed by the Contracting Officer in Washington, DC and the Regional Marketing Officer in Accra, Ghana.

L. Maintain that the marketing and programming plans and business affairs of the BBG and its broadcasters are confidential and should be treated as such, especially regarding any discussions or interaction with other international broadcasters or other media, unless authorized by the Regional Marketing Office.
M. Not work with another international broadcaster in the same or similar capacity while working with the BBG, or for at least three months upon separation if initiated by the Contractor.
All work is to be performed from contractor's residence in Bamako, Mali. No office or housing allowance will be paid; however, the BBG will provide a computer, printer and mobile phone to perform services outlined.
The individual consultant selected for award must be able to receive a favorable rating in a Federal Government (BBG) security investigation.

Bid Protests Not Available