Sole Source FAR Reference:
FAR 13.106-3(b)(3)(i)

A SOLICITATION WILL NOT BE POSTED.

The Government intends to proceed with this sole source action. The NAICS code is 541850. The size standards defined by the U.S. Small Business Administration is $15.0M.

THIS NOTICE IS NOT A REQUEST FOR COMPETITIVE PROPOSALS OR QUOTATIONS. Interested concerns must show clear and convincing evidence that competition of this requirement would be advantageous to the Government. Our research found that Learfield Communications LLC (dba Rams Sports Properties LLC) manages and displays all advertising and promotions on the Colorado State University (CSU) campus for all sporting activities and media. Services include lead generating campaigns, digital media ads (Eblasts, Web Ads), End Zone LED, season long signage, printed posters, text to screen promos, in game promotions, booth space, and social media presence across all platforms. Anyone with different information may submit it to the COARNG. All responsible sources may submit a capability statement and any contrary information to the contracting officer before the notice end date.

If no affirmative written responses are received by 7:00 AM (Mountain) on 3 Sep 2019 an award will be made without further notice.

Oral communications are not acceptable in response to this notice. A determination by the Government not to compete this proposed requirement is solely within the discretion of the Government. Electronic responses and question shall be submitted via email to [email protected]. The Colorado Army National Guard is not responsible for any costs incurred by responding to this notice.

Colorado Army National Guard intends to award a sole-source, Firm-Fixed Price contract with Learfield Communications LLC, 505 Hobbs Rd, Jefferson City, MO 65109-5788. The purpose of this acquisition is to purchase advertising at the CSU campus to develop brand awareness and strengthen bonds with the community.

PERFORMANCE WORK STATEMENT (PWS)
FOR
Colorado State Athletics (CSU) Advertising Services

1.0 General:

1.1 Scope: The contractor (CSU) shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Advertising Services, as defined in this PWS.

1.2 Background: Advertising at CSU through Colorado State Athletics will increase brand recognition, generate awareness and strengthen the bond between the community and the COARNG.

1.3 POP to POP - September 25, 2019 to September 24, 2023

1.4 General Information
1.4.1 Quality Control (QC)-Not Applicable
1.4.2 Quality Assurance (QA): The Government will evaluate the contractor's performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).
1.4.3 Recognized Holidays: The contractor will perform services on these holidays. The following are recognized United States (US) holidays. The contractor shall perform services on these days:
1.4.3.1 New Year's Day: January 1st
1.4.3.2 Martin Luther King, Jr.'s Birthday
1.4.3.3 President's Day
1.4.3.4 Memorial Day
1.4.3.5 Independence Day: July 4th
1.4.3.6 Labor Day
1.4.3.7 Columbus Day
1.4.3.8 Veteran's Day: November 11th
1.4.3.9 Thanksgiving Day
1.4.3.10 Christmas Day: December 25th

1.4.4 Place and Performance of Services- Colorado State University Campus

2.0 Definitions and Acronyms:
2.1 Definitions:
2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.
2.1.2 Contracting Officer (KO): A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 Contracting Officer Representative (COR): An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment will be in writing and will state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.
2.1.4 Defective Service: A service output that does not meet the standard of performance associated with the PWS.
2.1.5 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.
2.1.6 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.
2.1.7 Physical Security: Actions that prevent the loss or damage of Government property.
2.1.8 Quality Assurance: The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.
2.1.9 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance ethodology to be used for surveillance of contractor performance.
2.1.10 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.
2.1.11 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

AEI Army Enterprise Info structure
AR Army Regulation
AT/OPSEC Antiterrorism/Operational Security
BI Background Investigation
CM Contract Manager
CMRA Contractor Manpower Reporting Application
COR Contracting Officer Representative
DA Department of the Army
DD254 Department of Defense Contract Security Classification Specification
DFARS Defense Federal Acquisition Regulation Supplement
DoD Department of Defense
FAR Federal Acquisition Regulation
GFP/M/E/S Government Furnished Property/Material/Equipment/Services
HQDA Headquarters, Department of the Army
HSPD Homeland Security Presidential Directive
IA Information Assurance
IS Information System(s)
KO Contracting Officer
NGB National Guard Bureau
OCI Organizational Conflict of Interest
PII Personally Identifiable Information
PIPO Phase In/Phase Out
POC Point of Contact
PRS Performance Requirements Summary
PWS Performance Work Statement
QA Quality Assurance
QASP Quality Assurance Surveillance Plan
QC Quality Control
QCP Quality Control Program
SSN Social Security Number
TE Technical Exhibit
USD(I) Under Secretary of Defense for Intelligence

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.01 Eblast Artwork and all other digital media provided to Vendor NLT Sept 26th (5.2)

3.02 CSURAMS.COM Artwork and all other digital media provided to Vendor NLT Sept 26th (5.3)

3.03 Season Long Signage Artwork and all other digital media provided to Vendor NLT Sept 26th 5.4)

3.04 Gameday Activations Artwork and all other digital media provided to Vendor NLT OCT 1st (5.5)

3.05 Text to Screen Artwork and all other digital media provided to Vendor NLT Sept 26th (5.6)

3.06 In Game Promotion Artwork, all other digital media, and CAMPO CSV file provided to Vendor NLT Sept 26th (5.7)

3.07 Print Poster Artwork and all other digital media provided to Vendor NLT Sept 26th (5.8)

3.08 Ram Ruckus Artwork and all other digital media provided to Vendor NLT Sept 26th (5.9)

3.1 Materials: Creation of signage- Adobe Illustrator files will be provided to the Vendor by the COARNG no later than 26 September, 2019 or as stated in section 3.0.

3.2 Equipment: N/A

3.3 Services: Contractor is responsible for all signage installation (if necessary)

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

5.0 Requirements: The contractor shall provide: Contractor shall meet with the Guard Representative no later than September 6th, 2019 for an evaluation of game day signage and display of COARNG Multimedia design that was provided in section 3.1.
5.1 Lead Generating Digital Campaigns
5.1.1 Social Media Engagement Campaigns via CSU Official Pages with first campaign beginning no later than Sept 26th, 2019.
5.1.2 Up to Three (3) Lead Generation Campaigns
5.1.3 Targeted and guaranteed impressions via sponsored posts on CSU Official Facebook Page
5.1.4 50,000-150,000 guaranteed impressions per campaign
5.1.5 Deadline for campaign concepts and campaign dates provided to COR no later than Sept 26th
5.1.6 Lead generation campaigns spread across the following sports: Football, Men's & Women's, Basketball, Volleyball
5.1.7 After CSU completes a contest through their company Facebook site, CSU shall provide all names and phone numbers from the contest entries no later than 72 hours after the campaign ends. The Guard shall provide a Campo CSV format for CSU to deliver the results on.
5.1.8 Provide details on upcoming campaigns to COR 14 business days prior to start date of new campaign.

5.2 Eblast
5.2.1 Five (5) content inclusions in CSU Athletics newsletter/weekly Eblasts
5.2.2 150,000 Guaranteed Impressions via CSU Email Database
5.2.3 Banner Specs: 650w X 100h (Pixels)
5.2.4 Provide dates of all Eblasts to COR no later than 14 days prior to each Eblast.
5.2.5 Provide COR with analytics from each Eblast no later than 7 days after Eblast
5.2.6 Vendor will include the email address of COR in each Eblast

5.3 CSURAMS.COM - Website Advertising
5.3.1 200,000 web impressions on CSURams.com, official Athletic Website
5.3.2 Premium Banner Specs: 970 W x 66H pixels
5.3.3 Rotating Box Ad: 300W x 250H pixels
5.3.4 Due no later than 5 business days after semester end. Vendor will provide analytics from domain at the end of each semester and at end of summer break.
5.3.5 Vendor must provide semester and summer end dates to the COR no later than 26 September, 2019.

5.4 Season-Long Signage
5.4.1 Canvas Stadium Endzone LED - all six (6) Home Football Games
5.4.2 Moby Arena LED Signage - Volleyball/Men's and Women's Basketball
5.4.3 Canvas Stadium - End zone LED
5.4.4 Specs: South 60H x 3160W pixels, NW: 60H x 1380W pixels and NE: 60H x 1080 pixels; format .png or mov
5.4.5 :30 second Rotations - 6-8 minutes per game - 12-16 occurrences per game
5.4.6 Moby Arena - Courtside rotating LED
5.4.7 Specs: 64H x 1440 W Format: .png or mov
5.4.8 :30 Rotations - 3-5 minutes per game - 6-10 occurrences per game
5.4.9 Format: Still: png Video: .30fps / .mov
5.4.10 Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games

5.5 Gameday Activation
5.5.2 Gameday Activation Takeover - Colorado Army National Guard will receive the following for a select game at each of the five (5) premier sports (football, volleyball, men's and women's basketball, softball)
5.5.2.1 One (1) Football Game at Canvas Stadium
5.5.2.2 One (1) Volleyball Match at Moby Arena
5.5.2.3 One (1) Men's Basketball Game at Moby Arena
5.5.2.4 One (1) Softball Series at Ram Field
5.5.2.5 One (1) Women's Basketball Game at Moby Arena
5.5.3 Two (2) in-game PA's with full video board and LED messaging for each of the 5 games
5.5.3.1 Video Board Specs: 1090H x 1920 W Format: pixels hi-res .eps logo/artwork
5.5.3.2 Tier 1 LED Specs: South 60H x 3160W pixels, NW: 60H x 1380W pixels and NE: 60H x 1080 pixels
5.5.3.3 15-:30 second In-Game Exposure on Videoboard and LED Ribbon each occurrence
5.5.4 Activations must be conducted in games where the attendance is estimated at 55,000 viewers or more.
5.5.5 Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games

5.6 Text to Screen Promos
5.6.1 Text to screen promotion at one (1) home football game and two (2) home basketball games
5.6.2 Contractor and Guard will come up with promotion concept, text code and promotional dates within 14 business prior to event.
5.6.3 Contractor will reach out to COARNG to collect artwork and short codes for promotion no later than 14 days prior to event.
5.6.4 Contractor will provide lead names and numbers to COR on document provided (CAMPO CSV) no later than 72 hours after the end of the promotion.
5.6.5 Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games

5.7 In-Game Promotions
5.7.1 Promotions at three (3) Football Games
5.7.2 Promotions at six (6) Men's Basketball Games
5.7.3 Promotions at three (3) select Football games
5.7.4 Exact promotions will be mutually agreed upon by Contractor and the Guard. Contractor will coordinate a conference call or an in person meeting if necessary, no later than 14 business days prior to event.
5.7.5 Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games

5.8 Print Poster
5.8.1 Brand inclusion in Football or Basketball team posters produced as giveaway items for fans at each game
5.8.2 COARNG logo to be included in all posters - .eps file
5.8.3 10,000 Total Posters in Circulation
5.8.4 Contractor will send digital copy of the team poster to the COR.

5.9 Ram Ruckus
5.9.1 Booth space at official Student Welcome Back BBQ
5.9.2 Logo exposure on Ram Ruckus website and mobile app - .eps file
5.9.3 Email Blast to all members of the Ram Ruckus Club
5.9.4 Contractor will provide dates of Welcome back BBQ and Ram Ruckus Email Blast to the COR

5.10 Contractor Manpower Reporting Application (CMRA):
The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau via a secure data collection site.

The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2019. Contractors may direct questions to the help desk at http://www.ecmra.mil.

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication
(Chapter/Page) Date of Publication Mandatory or Advisory Website
Federal Acquisition Regulation Advisory https://www.acquisition.gov/?q=browsefar or
http://farsite.hill.af.mil/

Defense Federal Acquisition Regulation Supplement Advisory http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html or http://farsite.hill.af.mil/

6.1 Applicable Forms: Forms applicable to the PWS are listed below:

Form Date Website
NOT APPLICABLE

 
TECHNICAL EXHIBIT 1
Performance Requirements Summary (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Performance Objective Performance Standard Acceptable Quality Levels (AQL) Surveillance Method / By Whom
5.1.7 CSU shall provide all names and phone numbers from the contest entries no later than 72 hours after the campaign ends. The Guard shall provide a Campo CSV format for CSU to deliver the results on. Up to Three (3) Lead Generation Campaigns
COR
5.2 Five (5) content inclusions in CSU Athletics newsletter/weekly Eblasts
150,000 Guaranteed Impressions via CSU Email Database
COR
5.3 CSURAMS.com Website Advertising

Rotating Box Ad drawing 200,000 Impressions on website COR
5.4 Advertisement on LED Board of Canvas & Moby Stadium :30 second Rotations 6-8 minutes per game -12-16 occurrences per game COR/RRB Representative
5.5.2 Game day Activation Takeover Five (5) premier sport ads :15-:30 seconds on Videoboard COR/RRB Representative
5.6.1 Text to screen promotion 1) home football game and two (2) home basketball games
COR/ RRB Representative
5.8 Print Poster with brand inclusion in Football Or Basketball team posters 10,000 posters printed in circulation given away at each game COR
5.9.2 Logo exposure on Ram Ruckus Website and Mobile app Email Blast to all members of the Ram Ruckus Club COR

TECHNICAL EXHIBIT 2

Deliverables Schedule
PWS Reference / Deliverable Title Frequency Number of Copies Medium/Format Submit To
5.1.7
Names and phone numbers from the contest entries no later than 72 hours 1 1 CAMPO CSV/Email COR
5.2.4
Provide dates of all Eblasts to COR no later than 14 days prior to each Eblast.
1 1 Email COR
5.2.5
Provide COR with analytics from each Eblast no later than 7 days after Eblast
1 1 Email/Word Document COR
5.3.5 Vendor must provide semester and summer end dates to the COR no later than 26 September, 2019.
1 1 Email/Document COR
5.7.
Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games 1 1 Game pass COR
5.9.4 provide dates of Welcome back BBQ, Booth Space, and Email Blast Once prior to Event 1 Email COR