The contractor will work with the California Ocean Protection Council (OPC), the California Department of Fish and Wildlife (CDFW), and the California Fish & Game Commission (FGC) to develop a comprehensive Communications Plan (¿the Plan¿) for the State of California to raise awareness of and create brand identity for California¿s Marine Protected Area (MPA) Management Program. The Plan will consist of a communications strategy, a work plan for implementing the strategy, digital and physical products and tools to implement the strategy, and a transfer of knowledge about the tools produced to OPC, CDFW, and FGC staff who will facilitate the continuation of the Plan.

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